Project WebMD Behavioral Health & Wellness | Strategy, UX, Behavioral Economics & UI Design

Building Healthier Habits Through Design + Behavioral Economics


WebMD health services were looking to unify their core product offerings within one core experience. I led a team of UX designers and worked with a design researcher to create both a web application and website leveraging behavioral economics to guide our design decisions to help people build healthier lifestyles. We conducted workshops with six teams as well as validated our designs through iterative testing with a target audience user panel.

Contact me to learn more about this project.